✨ Beautifully You

💙 Unapologetically You

💎 Pro-Level Beauty

⚗️ Beauty with Purpose

🐚 Reflection of You

NEW

Waterproof Sketch Eyeliner

Meet Eye’m All Yours Waterproof Sketch Eyeliner — the line that stays. Designed with an ultra-fine precision tip and intense black pigment, it glides effortlessly to create sharp wings, bold strokes, and flawless definition that lasts all day.

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NEW

Pookie

Meet Pookie 3D Lashes — lightweight, fluffy lashes designed to add soft volume and natural definition to your eyes. Crafted for comfortable wear, they enhance your look while still feeling effortless and everyday-ready.

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NEW

Doll Lashes

Meet Doll 5D Lashes — bold, fluffy lashes designed to deliver dramatic volume and eye-catching definition. With layered fibers and a lightweight feel, they give you statement glam without compromising comfort.

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NEW

Muse

Meet Muse 3D Lashes — lightweight, fluffy lashes designed to add soft volume and natural definition to your eyes. Crafted for comfortable wear, they enhance your look while still feeling effortless and everyday-ready.

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NEW

Lash Crush

Meet Lash Crush 5D Lashes — bold, fluffy lashes designed to deliver dramatic volume and eye-catching definition. With layered fibers and a lightweight feel, they give you statement glam without compromising comfort.

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NEW

Eye to Eye Kit

Meet the Eye to Eye Kit — your complete lash wardrobe in one box. Featuring four signature NOAK lashes from the 3D and 5D collections, this set lets you switch from soft everyday glam to bold, dramatic volume effortlessly.

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NEW

Airblend Sponge

Meet NOAK AirBlend Sponge — your shortcut to a smooth, airbrushed base. Ultra-soft, bouncy, and lightweight, it blends foundation, concealer, and cream products effortlessly without soaking up excess product.

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NEW

Pillow Puff

Meet Pillow Puff — your soft-touch secret to perfectly set makeup. Designed with a precise pointed tip and plush rounded base, it presses powder seamlessly into the skin for a smooth, crease-free, airbrushed finish.

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NEW

Soft Sphere

Meet Soft Sphere Cushion Puff — because we don’t do patchy relationships. Designed with a plush, cloud-touch texture, it presses cushion foundation seamlessly into the skin for smooth, even coverage and a naturally airbrushed finish.

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NEW

The Blend Trio

Meet The Blend Trio — your complete base routine in one kit. Featuring the AirBlend Sponge, Soft Sphere Cushion Puff, and Pointed Precision Powder Puff, this set helps you blend, set, and perfect your makeup for a smooth, airbrushed finish every time.

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Bestsellers

VELVET LIQUID LIPSTICK

Say hello to our signature bestseller that’s flying off the shelves. Feather-light, ultra-pigmented, and built to stay — all day. One swipe is all it takes for bold, buttery, velvet-matte perfection.

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